Kindness Matters Founder – John Magee

Welcome! My name is John Magee AKA The Kindness Coach and Founder of Kindness Matters. I have been teaching kindness and wellbeing to school children and teachers since 2010.

My motivation and passion for education began after the credit crunch of 2008, when I lost my family business, my marriage broke down and I battled bankruptcy and consequentially deep depression.

I was given the opportunity by Community Business Partner CIC CEO, Amanda Meachin, and Darwen Community Academy Headteacher, Brendan Loughran, to speak at an event called Inspiring Communities.

Looking back, never would I have imagined the impact this talk would have across the UK in raising awareness around mental health.

The talk gave me the visibility and opportunity to create an AQA accredited PSHE course, to quickly become a best-selling author of Kindness Matters, be recognised as an inspirational speaker and develop online courses that would go on to transform staff and pupils’ wellbeing with kindness at the heart of insets and pupil interventions.

In 2012, I formed Kindness Matters to share that knowledge with others, to lead healthier and happier lives inside and outside of school.

A bit more about me:

  • Dad to three wonderful children
  • AQA PSHE curriculum designer
  • School governor
  • North West Community Cohesion Award Winner
  • NLP Coach & Mentor to leaders in education
  • Best-selling author of Kindness Matters

I hope you find this website and the resources I share helpful for pupils and staff to understand the many ways we share and receive kindness!

Thank you for your kindness

Your Kindness Coach


Kindness Matters

“If you read one book this year to help transform your life and the lives of others… this has to be it!” – Hal Elrod, #1 bestselling author, The Miracle Morning

When you are kind to others, it not only changes you, it changes the world.

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